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DOI:10.1177/0008125619841878 - Corpus ID: 159252539
@article{OReilly2019TheTS, title={The Three Stages of Disruptive Innovation: Idea Generation, Incubation, and Scaling}, author={Charles A. O'Reilly and Andrew Binns}, journal={California Management Review}, year={2019}, volume={61}, pages={49 - 71}, url={https://api.semanticscholar.org/CorpusID:159252539}}- C. O'Reilly, A. Binns
- Published in California Management Review 9 April 2019
- Business
Facing imminent disruption, many large, established firms have embraced innovation as a way to develop new growth businesses. To succeed in the face of disruptive change requires established firms to master three distinct disciplines: ideation, to generate potential new business ideas; incubation, to validate these ideas in the market; and scaling, to reallocate the assets and capabilities needed to grow the new business. This article illustrates how two successful firms (Amazon and IBM) have…
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